The science of scent marketing has a history as old as the art of perfumes and scents. Various perfumes and scents were used as far back as pre Christian days with myrrh and frankincense considered the more costly. These odor producing substances were used to attract the spirits of the living as well as of the dead. It was assumed when used by holy people or by others to entice people to buy their wares that people could be influenced by these scents. Of course, the science of scent marketing is considered a modern age technology. The science was established as a verifiable science when tests were done to determine whether people could be affected by scents. The results showed that people were attracted not only sexually by scents emitted from the opposite sex but that if the scent of the opposite sex was chemically reproduced and used by a same sex person, the same sex person could be sexually attracted to the same sex if the scent they emitted was replicated by that person.
The science of scent marketing and brand fragrance has evolved to the point where entire industries have sprung up producing machines that can be attached to air conditioning and central heating systems emitting a machine scent. These machines that emit a scent or a brand fragrance chosen by the business establishment when turned on and slowly continued to be emitted thereby marking that business much like any animal would mark his territory are used as scent marketing systems or branding strategies.
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